Corporate Social Responsibility (CSR) goes far beyond the integrated business model initially developed to create corporate self regulation and business compliance.
"We transform lives, communities and the planet working through the combined power of human collaboration and networked connections. That's impact multiplied," is the CSR motto at Cisco. Corporations and small business across the planet are taking the initiative to share their passion to improve education, healthcare, the environment, and even people's mindset.
CSR is not only about how companies use their profits but how their profits are increased. Coined during the 1960's, CSR has expanded definition and increased in momentum. Used interchangeably with sustainable development, social enterprise, corporate citizenship and responsible business, CSR is changing the face of corporations across the board.
Business leaders have found engaging the public; stakeholders, communities, policy-makers and even their employees, are efforts that ultimately improve society and in return, improves their bottom line.
Creating a strong company depends upon the strength of the governance and developing fundamental values. At Zappos.com, a unique set of core values spells their success and engaging the public is key.
Zappos Family Core Values
- Deliver WOW through service
- Embrace and drive change
- Create fun and a little weirdness
- Pursue growth and learning
- Build open and honest relationships with communication
- Build a positive team and family spirit
- Do more with less
- Be passionate and determined
- Be humble
Zappos.com can serve as an example to companies big and small, along with the lone citizen. When it comes to implementing "simplicity" to improve corporate well-being and increase the bottom-line, raising the bar need not be complicated.
Share your passion; send your message with great content marketing to engage others and the rest will follow.